maandag 16 november 2009 / Cultuur & Wetenschap
ICT Cultuurmiddag
VBVB ICT organiseert een middag waarin een aantal onderwerpen op het gebied van ICT voor de culturele sector door middel van praktijkcases onder de loep worden genomen door ervaren experts uit de branche. Het thema voor de ICT Cultuurmiddag is communicatie.
Onderdelen / Presentaties
Narrowcasting
"Narrowcasting is het leveren van informatie via een interactief netwerk zoals het Internet of Intranet gericht op een bepaald publiek, op een geselecteerde locatie en tijdstip via digitale schermen, op afstand aangestuurd met relevante visuele content". Zoals vaak met nieuwe mogelijkheden wordt vaak eerder gedacht vanuit de eisen van de zender en de mogelijkheden van de apparatuur. Hoe onze ontvanger, de klant, het allemaal ervaart lijkt soms van secundair belang. Narrowcasting kan een belangrijke toevoeging zijn aan de instore communicatiemix zolang het belang van de klant vanaf het begin meegenomen wordt. Naast dit onderwerp een korte update van alle mogelijkheden.
Presentatie: Arjan Korstjens (onafhankelijk consultant)
E-Marketing
Als ondernemer (profit én non-profit) wilt u uw relaties zo efficiënt mogelijk benaderen met een optimaal resultaat. Internet haalt in rap tempo de televisie en gedrukte media in als het gaat om bereik en resultaat. Slimme ondernemers zorgen er dus voor dat ze weten hoe ze via internet hun doelgroep kunnen bereiken. Via e-mail, zoekmachines of door online te adverteren.
Menno Heling (EM-Cultuur) geeft aan wat voor uw organisatie de mogelijkheden zijn van E-Marketing.
SharePoint
SharePoint is een platform van Microsoft dat dient als een raamwerk voor het opzetten van een website voor informatieuitwisseling en online samenwerking binnen een groep of organisatie, zoals dat vaak op een intranet gebeurt. Een belangrijk concept daarbij zijn de libraries waar documenten kunnen worden opgeslagen. De opgeslagen documenten kunnen verrijkt worden met metadata die aan een document zijn gekoppeld en libraries kunnen versiebeheer hebben. Niet alleen MS Office-documenten kunnen worden opgeslagen in SharePoint, maar in feite ieder digitaal object. Andere functionaliteiten die in SharePoint bestaan voor het uitwisselen van informatie zijn onder andere fora, enquêtes, taken, agenda's. Doel is hier bij dat informatie op de juiste manier met de juiste persoon gedeeld kan worden.
Richard Kranendonk (Cross Content) laat zien hoe Microsoft Sharepoint ingezet kan worden om de interne communicatie in uw organisatie te verbeteren of uit te breiden.
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