European Centre for Art, Culture and Science

Monday May 19 2008 / Culture & Science

Masters of Intervention: Empowering Dreams

In cooperation with the Institute for Interdisciplinary Studies (University of Amsterdam) and the council of Amsterdam, the Office for Social Engineering will present the most original contemporary thinkers on intervention during four monthly meetings. The series Masters of Intervention is the public part of the Amsterdam University module ‘Intervention in the big City': four city problems, four student teams, four months, four solutions.

Dick de Lange vs Ole Bouman
Empowering Dreams: Planning the brand, branding the plan
A gentlemen's conversation on social engineering and the limits of social interventions.

Dick de Lange is planning director with Saatchi & Saatchi in New York. De Lange is a highly creative planner who connects the different worlds we all operate in. The business and the creative, the rational and the imaginative. He has worked on numerous innovation projects for some of the largest corporate agencies in the world.

Ole Bouman is director of the Netherlands Architecture Institute. Bouman introduced Unsolicited Architecture, a design practice based on an analysis of the urgencies and opportunities in our society and a solid business plan.

The debate will be preceded by a documentary on the power of advertisement and PR.

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