European Centre for Art, Culture and Science

Tuesday April 1 2008 / Culture & Science

Masters of Intervention - Designing new futures: engineering creative thinking

In cooperation with the Institute for Interdisciplinary Studies (University of Amsterdam) and the Amsterdam Local Authority, the Office for Social Engineering will present the most original contemporary thinkers on intervention in four monthly meetings. The series Masters of Intervention is the public part of the University of Amsterdam module ‘Intervention in the Big City': four city problems, four student teams, four months, four solutions.

In this episode Michael Shamiyeh and Andrew Bullen will have a conversation on social engineering and the limits of social interventions. Can we engineer a happy society?

Michael Shamiyeh teaches at Harvard. His book What People Want: Populism in Architecture and Design (2005) was an instant bestseller. Since then he is working on a radical scheme to introduce his design of thinking within McKinsey, the world's largest consultancy firm, to manufacture creative solutions when the solution is the problem.

Andrew Bullen is the director of the Media Guild, a cross-disciplinary incubator and centre for innovation for the Creative Media industries, based in the renovated Amsterdam East Docklands.

Print